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Just one month ago, we stood in the office on Monday morning and unpacked our suitcases. We had just finished a photoshoot at the Danish glamping spot called Lynæs Surfcenter,...
Our 'Summer Escape' collection was shot in our production cities of Florence and Lucca, located just outside Florence. The collection is inspired by the Italian gem, Florence. The city is...
Currently we are sitting on the train. We are back where it all started: in China - where O'TAY had its very beginning. It gives us the opportunity to look...
Our Spring collection "Sicily Dreams" is landing soon, and here's a little sneak peek behind our photoshoot in Trappetto. Trappetto turned out to be the perfect backdrop for our Spring...
Are you looking for inspiration for this year's Christmas gifts? Perhaps you want to upgrade your own wish list or delight a dear friend or family member? December has arrived,...
Some days are worse than others when it comes to clothing crises. Sometimes you can have a clear idea of what to wear and exactly how to style it. At...
