O'TAY Magazine

Behind The Scenes - Sweater Weather

Behind The Scenes - Sweater Weather

There’s something special about the time when winter begins to make its arrival. The air turns crisp and cool, the colors of nature fade, and life slows down a little....

Paris Guide

Paris Guide

We recently went on a trip to Paris to shoot an exciting campaign, attend a trade fair, and bring home plenty of new inspiration. Throughout the week, we experienced so...

O'TAY x ANNIJOR - Timeless pieces

O'TAY x ANNIJOR - Timeless pieces

We are proud and excited to finally reveal our first design collab with the Norwegian influencer Anniken Jørgensen (Annijor). Already at our first meeting back in January, we knew it...

Behind The Scenes - City Chic

Behind The Scenes - City Chic

We’ve just wrapped our latest shoot for the City Chic autumn collection – captured in some of the most iconic spots around Copenhagen. This collection is inspired by the rhythm...

Interview with Anna Nilsson

Interview with Anna Nilsson

Meet Anna Nilsson: The Woman Behind Hird Consulting – A Passion for People, Entrepreneurship, and… Cashmere Anna Nilsson is one of those women who doesn't just talk about creating something...

Annijor’s favorites and styling tips

Annijor’s favorites and styling tips

The Norwegian influencer Annijor proves once again why she’s a style icon to many. With her unique eye for aesthetics, she has styled her O’TAY favorites in soft, muted shades...