There’s something special about the time when winter begins to make its arrival. The air turns crisp and cool, the colors of nature fade, and life slows down a little. That’s exactly the feeling we’ve tried to capture in our new Sweater Weather collection. The collection is created with a focus on warm, soft, and natural materials. It’s filled with luxurious cashmere, beautiful coats, and styles that are perfect for layering and cozy winter days. Location We brought the collection to a cottage near Tisvilde to shoot the campaign surrounded by forest and sea. It was the perfect location for this collection, where nature’s calm and simplicity played an important role. Inside the cottage, we lit the fireplace and baked buns and cake, filling the space with a warm, comforting scent that blended beautifully with the peaceful atmosphere outside. The whole setting helped enhance the feeling of Sweater Weather. Natural materials in natural surroundings It was important for us to let the collection unfold in the environment it was made for. Cashmere and wool come from nature, so it only made sense to showcase the different styles out in nature as well. Sweater Weather isn’t just clothing – it’s a feeling We hope you can feel the warmth in the photos – and even more so in the garments. Sweater Weather is made for those days when you want to retreat a little, wrap yourself in something soft, and let the calm settle in. Welcome to our winter universe. We can’t wait to see you in the collection.
