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For many years, the fashion industry has contributed to a "throw-away" culture, which makes the lifespan of clothes unnecessarily short. The short lifespan is due to the fact that fashion is in constant development, which means that the demand for the quality of the clothes deteriorates. This often means that the clothes are will be destroyed due to over-washing, before they wear out due to use. O'TAY would like to contribute to a more responsible wardrobe. We believe that the most responsible clothes you can buy are the clothes you end up wearing out. And that is precisely why quality, long-lasting materials and timeless design are in O'TAY's DNA. This also means that you can have your clothes for many years with the right care.
Cashmere and wool have a self-cleaning property, which means that you can wash less often with a clear conscience - this is both good for the clothes and the environment. If the garment is washed too frequently, you risk the fit being "washed out" and the fibers weakening. In this guide, you will find the best advice on how to wash your cashmere and wool from O'TAY in the washing machine*.
Before you get started, it is important that you know your washing machine well. If this is the first time you wash your cashmere or wool, we recommend that you first try on some styles that you don't like "as much". It would be such a shame to have your favorites ruined by a washing machine that is too harsh on the clothes.
HOW TO WASH:
AFTER WASHING:
*This is a recommended guide for washing/care of your cashmere and wool from O'TAY. O'TAY can in no way be held responsible for any errors/damages that may occur in connection with washing/care.
You can advantageously hang your knitwear outside, or use your shower cubicle after showering, to air out. It boosts the self-cleaning property, refreshes the clothes and reduces unpleasant odors. The moisture causes the fibers to swell to their natural structure.
If you are more into the quick solution, you can use a clothes steamer. It has the same effect as airing the clothes. The steam causes the fibers to swell and restores their natural structure. The steam will also reduce wrinkles and bacteria.
If you feel like you miss the smell of freshly washed clothes, you can use a refreshing spray. We have two variants, they both have in common that they refresh the clothes and remove boring smells, while giving the feeling and smell of freshly washed clothes.
Got a stain on your clothes? Then the best advice must be to get the stain removed as soon as possible. By only "attacking" directly on the exposed area, you spare the clothes a wash. But be careful with harsh stain removers - try carefully with a color- and perfume-free soap!
Your knitwear will have an extended lifespan when you are conscious of looking after and caring for it. This applies regardless of the quality - all types of wool benefit from it. That's why we've gathered our four favorites to take care of your cashmere and wool styles from O'TAY.
If we had to choose two essential products for taking care of your cashmere, it would without a doubt be our Cashmere Comb and Cedar Balls. These two “simple” care products make the perfect duo, ensuring you can always take good care of your cashmere – even on the go.
WHY USE THE COMB AND BALLS?
To preserve the luxurious softness and longevity of your cashmere, proper care is essential. O’TAY’s Cashmere Comb and Cedar Balls are designed for exactly that purpose – to make maintenance simple, gentle, and effective in your everyday routine.
One care product we swear by is our exclusive Cashmere & Wool Shampoo. It is available in two variants - with and without fragrance. The detergent contains silk extract and is therefore particularly suitable for your knitwear, because the extract helps to preserve your soft and supple knitwear. The detergent can be used both for hand washing and in the washing machine.
WHY USE A SPECIFIC DETERGENT?
The detergent is gentle on natural fibers such as cashmere and wool, which makes it particularly suitable for your O'TAY styles. It is a pH neutral detergent that cleans clothes thoroughly, removes odors and dirt at the same time with the fact that it preserves the lanolin in the wool, so that your clothes stay supple and soft for a long time.
Are you worried that your favorite knit might lose its shape or get pulled threads in the wash? Then you need our Laundry Bags. They protect your cashmere from friction and wear in the machine, helping your knits maintain their softness and shape — wash after wash. A small effort that extends the life of your cashmere.
WHY ARE LAUNDRY BAGS ESSENTIAL?
Our Laundry Bags are designed to protect your knits when you wash them. The fine wash bags prevent your cashmere from being exposed to friction, pulling, and wear from other items in the machine. The material of the bags allows water and detergent to pass through, so your knits still get completely clean – just more gently. A simple but indispensable solution to extend the life of your favorite styles. Easy and gentle!
After you've worn your knitwear a few times, you may well feel that it needs washing - we know it well. But we recommend that you extend the time a little longer between each wash to take good care of it. You can easily do this by using a Freshen Up Spray, which comes in two variants - with and without fragrance.
WHY USE A REFRESHING SPRAY?
Our Freshen Up Spray is the tool that you cannot do without in a busy everyday life. The spray quickly refreshes your knitwear and make it possible to stretch the time a little longer between washes. In this way, you protect both the clothes and the environment from unnecessary trips to the washing machine.
