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SHOP WINTER SALE | Free shipping above €200 | Exclusive Danish design

SHOP WINTER SALE | Free shipping above €200 | Exclusive Danish design

Design and materials

At O'TAY, we believe that the most responsible clothes you can buy are the ones you end up wearing out. Having your clothes for a long time requires that you as a consumer make a better choice when it comes to the quality of the clothes. And we know it well - it is difficult to choose between all the fine styles available. That's why it's our job to make it the easiest for you!

Long-lasting materials, timeless design and feminine details lie deep in O'TAY's DNA. So the next time you have to choose between two blouses, choose with your heart. The love for good materials will always be higher than the price. When you choose O'TAY, you make a choice to make you, your wallet and the environment happy. Our principle of choosing quality over price supports the UN's Global Goal #12 - Responsible consumption and production.

Responsibility in many ways

O'TAY is in favor of sustainable development, which is why we attach great importance to our responsibility. Responsibility has many aspects, and we take pride in the fact that you, as a customer at O'TAY, always know how we work with responsibility and sustainable measures.

Our responsibility is not only about the environment - it is just as much about social and financial responsibility.

At O'TAY, we attach great importance to being able to stand within the conditions our breeders and their animals live in. That is why it is important to us that our cashmere is certified with "The Good Cashmere Standard" and that our wool is certified with "The Responsible Wool Standard".

These certifications ensure that there are always good and orderly conditions for the breeder, his livestock and the production.

The Good Cashmere Standard

"The Good Cashmere Standard" is a certification built around three principles;

- to promote animal welfare in the production of cashmere
- to support the breeders to ensure a sustainable source of income
- to protect the environment

The certification must be renewed once a year, which means that we are always guaranteed good and orderly conditions for the goats, their breeders and for the environment.

To be certified requires, among other things, that you can live up to "The Five Freedoms". It requires that no animal must at any time be exposed to hunger, thirst, discomfort, pain, injury or disease, and that the animal must have the freedom to behave naturally and live life without stress and fear.

The certification supports the UN's Global Goals #12 - Responsible consumption and production.

Responsible Wool Standard

"Resonsible Wool Standard" is a certification whose purpose is;

- to give the wool industry a tool to recognize breeders' best practices
- to ensure that the wool comes from breeders who have a progressive approach to the management of their land, while respecting the welfare of the sheep and "The Five Freedoms"
- to ensure a traceability chain of the certified materials through the supply chain

Also with this certification, it is required that you can live up to "The Five Freedoms". The sheep must therefore at no time be exposed to hunger, thirst, discomfort, pain, injury or disease. In addition, the sheep must have the freedom to have a natural behavior and live life without stress and fear.

The certification supports the UN's Global Goal #12 - Responsible consumption and production.

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