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Travel season is started: Where comfort meets luxury

Travel days call for outfits that feel as good as they look.

Our cashmere-cotton blends are designed for exactly that – the perfect balance of softness, breathability, and luxury, making them ideal for everything from long flights to spontaneous weekend getaways.

The fabric is lightweight, temperature-regulating, and easy to pack without wrinkling – and it feels incredible against the skin, no matter your destination.

Style your travel essentials as a set or mix them with your summer wardrobe – perfect for airport lounges, city strolls, and relaxed vacation days.

Cashmere comfort, wherever you go.

Travel soft with O’TAY

Leonora Blouse: A new everyday favorite with exclusive details

Our beloved bestseller Abbelone – now in a new interpretation.

Leonora Blouse features the same elegant look and flattering fit, but with delicate cashmere-covered buttons that make it a beautiful and versatile everyday classic.

Style it with lightweight trousers, a breezy skirt, or layered over a dress – perfect for everything from city strolling and holiday getaways to coffee dates and a sophisticated office look. A blouse that combines comfort, quality, and timeless charm.

Shop Leonora Blouse

What our customers say

  • ★★★★★

    Perfect from customer service to delivery
    Always incredibly helpful and quick to ship their items, so you receive them just two days later. Very clear and well-structured website with a size guide. Simply an all-around great place to shop.

    – Kristina B.
  • ★★★★★

    Fantastic quality in knit sweaters and dresses
    Fast service and always someone available by phone if you have questions – it's quite unique to always be able to reach someone.
    Your knitwear is of superb quality, and the guidance on proper care is excellent.
    A big recommendation from me.


    – Lin K.
  • ★★★★★

    Beautiful and luxurious concept
    I've followed O'TAY ever since Løvens Hule, where I was captivated by the beautiful and feminine style.
    This December, I placed my first order and received a gorgeous and lovely Abbelone sweater.

    – Birgitte T.

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