BIRTHDAY CELEBRATION
BESTSELLERS

7 YEARS OF CLASSICS

  • Paige Coat - Porcelain
    SALE
    XS
    S
    M
    L
    XL
    Paige Coat - Porcelain €487,50 €650,00
    Paige Coat - Porcelain €487,50 €650,00
  • Lily Coat - Porcelain
    SALE
    XS
    S
    M
    L
    XL
    Lily Coat - Porcelain €487,50 €650,00
    Lily Coat - Porcelain €487,50 €650,00
  • Patricia Sweater - Off White
    SALE
    XS
    S
    M
    L
    XL
    Patricia Sweater - Off White €202,50 €270,00
    Patricia Sweater - Off White €202,50 €270,00
  • Pippi T-Shirt - Off White
    SALE
    XS
    S
    M
    L
    XL
    Pippi T-Shirt - Off White €330,00 €440,00
    Pippi T-Shirt - Off White €330,00 €440,00
  • Olga Cardigan - Off White
    SALE
    XS
    S
    M
    L
    XL
    Olga Cardigan - Off White €352,50 €470,00
    Olga Cardigan - Off White €352,50 €470,00

7 YEARS OF O'TAY

The story of O'TAY starts in a small Danish town, where mother and daughter agreed to realize their shared dream. Their dream was to create a fashion universe with a focus on luxurious fashion for women of all ages.

Stephanie and Vivian's shared passion for fashion was the starting point for the adventure that is today known as O'TAY - a recognized and well-established brand that offers 'Affordable Luxury' to the woman who prioritizes high-quality clothes in her wardrobe.

We believe that the most responsible clothes you can buy are the clothes you end up wearing out. And that is precisely why quality, long-lasting materials and timeless design are in O'TAY's DNA.

7 YEARS OF BASICS

  • Kristin Blouse - Off White
    SALE ONLINE EXCLUSIVE
    XS
    S
    M
    L
    XL
    Kristin Blouse - Off White €105,00 €140,00
    Kristin Blouse - Off White €105,00 €140,00
  • Idun Scarf - Camel Melange
    SALE
    One Size
    Idun Scarf - Camel Melange €119,25 €159,00
    Idun Scarf - Camel Melange €119,25 €159,00
  • Frederikke Pants - Off White
    SALE
    XS
    S
    M
    L
    XL
    Frederikke Pants - Off White €105,00 €140,00
    Frederikke Pants - Off White €105,00 €140,00
  • Petra T-Shirt - Off White
    SALE
    XS
    S
    M
    L
    XL
    Petra T-Shirt - Off White €75,00 €100,00
    Petra T-Shirt - Off White €75,00 €100,00
  • Nessa Scarf Pointelle - Sand
    SALE
    One Size
    Nessa Scarf Pointelle - Sand €66,00 €88,00
    Nessa Scarf Pointelle - Sand €66,00 €88,00
    +3
    +3
  • Carla Top - Off White
    SALE
    XS
    S
    M
    L
    XL
    Carla Top - Off White €58,50 €78,00
    Carla Top - Off White €58,50 €78,00
  • Nessa Scarf - Tulle Melange
    SALE
    One Size
    Nessa Scarf - Tulle Melange €66,00 €88,00
    Nessa Scarf - Tulle Melange €66,00 €88,00
    +3
    +3

  • ★★★★★

    Fantastic service!
    I have purchased from O'TAY several times, and the service is always top-notch. I once had an item refunded and then exchanged it for another size after returning the item. The service was simply fantastic. I can only recommend buying from them.

    – Susanne J.

  • ★★★★★

    Oh, if only it were possible to send 10 stars…
    My boyfriend is almost getting tired of listening to me because I talk about nothing but their knitwear. I’ve bought from here a couple of times and can only recommend their wonderful products! I never (as in never) write reviews, whether bad or good, but I felt compelled to send one this time

    – Emilie H.

  • ★★★★★

    Amazing products and good quality
    I’ve bought socks, cardigans, hair ties, a beanie, and a scarf over time. Lovely products and great quality. I’ve also had good experiences with the detergent, stain remover, and freshen up – they work really well! Can definitely be recommended.

    – Anne