Blog

BEHIND THE SCENES: How your knitwear is made
Currently we are sitting on the train. We are back where it all started: in China - where O'TAY had its very beginning. It gives us the opportunity to look...

Behind The Scenes - Sicily Dreams
Our Spring collection "Sicily Dreams" is landing soon, and here's a little sneak peek behind our photoshoot in Trappetto. Trappetto turned out to be the perfect backdrop for our Spring...

O'TAYs Christmas Gift Guide
Are you looking for inspiration for this year's Christmas gifts? Perhaps you want to upgrade your own wish list or delight a dear friend or family member? December has arrived,...

3 women - 3 outfits // Norwegian influencers
Some days are worse than others when it comes to clothing crises. Sometimes you can have a clear idea of what to wear and exactly how to style it. At...

Must-haves for your summer adventures
Does your summer offer a much-needed vacation - or haven't you planned your getaway yet? So we have made it our task to help you pack your suitcase and show...

5 reasons why you must use Cedar Balls
Have you also tried finding a blouse in your wardrobe where a hole has appeared out of nowhere? You don't remember that you got stuck wit the blouse, or that there was...