O'TAY Magazine

Annijor’s favorites and styling tips

Annijor’s favorites and styling tips

The Norwegian influencer Annijor proves once again why she’s a style icon to many. With her unique eye for aesthetics, she has styled her O’TAY favorites in soft, muted shades...

Behind The Scenes - Summer Resort Edition

Behind The Scenes - Summer Resort Edition

There’s something truly special about creating a collection and shooting it in a place where the sun always seems to shine, and where the atmosphere effortlessly blends laid-back luxury with...

Interview with Christine Hvelplund

Interview with Christine Hvelplund

Christine Hvelplund: The Jewelry Designer Who Combines Passion, Style, and Self-Care When you think of Christine Hvelplund, you think of high-quality jewelry, timeless design, and effortless elegance. But behind the...

Our new care products with probiotics

Our new care products with probiotics

Treat your cashmere with our new probiotic care products Why is it important to care for your cashmere? Cashmere is a delicate natural fiber that can easily be damaged by...

Filipa Blouse & Laura T-shirt

Filipa Blouse & Laura T-shirt

Timeless Basics in Luxurious Quality When it comes to your wardrobe, nothing is more essential than the perfect basics. These are the styles that form the foundation of any outfit...

The Ultimate Luxury in the Snow

The Ultimate Luxury in the Snow

Bring Cashmere on Your Ski Trip When the snow falls and the slopes call, it’s time to pack your suitcase with warm and comfortable clothing. But why settle for ordinary...