We are proud and excited to finally reveal our first design collab with the Norwegian influencer Anniken Jørgensen (Annijor). Already at our first meeting back in January, we knew it was a natural match, as Anniken, just like us, has a deep understanding of materials, fits, and the art of creating a wardrobe you truly want to wear again and again. Therefore, it was only natural that she would be the first person we entered into a design collab with. Together we discussed how the collection should feel, look, and be worn. It was important to all of us that the collaboration was authentic – with a focus on timeless design, high quality, and neutral colors. The result is a collection that combines O'TAY’s soft, luxurious cashmere universe with Annijor’s personal and Scandinavian style. Each piece has been created with care – for women who appreciate the exclusive and the simple. The collection consists of 9 styles, designed to be mixed and matched across each other – and with what you already have in your wardrobe. The color palette is kept in calm, timeless shades such as off-white, grey, and black, which makes each style incredibly easy to integrate into your daily look. Easy to wear – without compromising the expression. The collaboration has been a long time in the making. Every single style has been thought through down to the smallest detail – from fit and choice of materials to finish and color. It has taken 9 months to shape the collection, and this is reflected in the overall expression: soft and timeless styles. Annijor has herself shot the collection in the beautiful surroundings of Nordfjell in Norway. Here the styles truly came to life – surrounded by nature, which in every way reflects the natural materials the collection is made from. We are so excited to see you in the styles – styled in your own way.
