Just one month ago, we stood in the office on Monday morning and unpacked our suitcases. We had just finished a photoshoot at the Danish glamping spot called Lynæs Surfcenter, and we were very proud of how successful the shoot had been. We were left with the feeling of cleaning up after the most wonderful party, where everything just played. It couldn't be better!
The location for our photoshoot was not accidental. We wanted it to be a place where we could encapsulate the feeling of the Scandinavian autumn. A place where you could feel the raw, Danish nature - the wind blowing and the most beautiful shades in a beautiful harmony. The setting at Lynæs Surfcenter made it possible to capture just that! Everything came together in a higher unity, where nature, materials and colors were perfectly united.
It has gradually become a regular part of a photoshoot that we have to stay on location. That way, we can go and soak up the surroundings while we prepare for the upcoming shoot, and we can find the little gems where the collection will be shot. We stayed in the nicest glamping tent, where the coziness was turned up the second we checked in. The carpets, candles and the good atmosphere were unwrapped together with the upcoming autumn collection.
As the collection was made ready, steamed and organized, the feeling of real, Danish coziness crept up on us. We got into a completely different gear, and that provided the right conditions for us to shoot the pictures with the atmosphere of Scandinavian autumn. We can't show you the full final result yet - but we promise it will be worth the wait!
With our new autumn collection "Country Glam" you can update your wardrobe with the most beautiful colors, the prettiest knits and our iconic styles. This time you will find a wide selection of cardigans, turtlenecks, accessories and of course also our bestsellers in new colors. Maybe you'll also see something completely new that you haven't seen at O'TAY before?
We see it as our mission to help create a wardrobe that lasts for many years. Therefore, our collections always contain timeless pieces that can be used all year round. The autumn collection is of course no exception, and we are looking forward to launching it shortly.
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