Currently we are sitting on the train. We are back where it all started: in China - where O'TAY had its very beginning. It gives us the opportunity to look back on O'TAY's journey, as well as share a little behind the scenes from our trip.
When O'TAY was still just a dream for the founders Stephanie and Vivian, Stephanie prepared for an adventure with China as destination. Before the journey began, mother and daughter had many talks about what they wanted to create and how they wanted to stand out. It turned into a budding dream to create a cashmere universe, where the core is quality, timeless design and feminine details - now the foundation stones for the journey and the universe were laid.
With a great passion for fashion, an eye for quality and the desire to create a new soft universe, Stephanie packed her suitcase and traveled to China. The purpose was to find the right knitting qualities, good business partners and get inspiration for something new - something that had not been seen before in Denmark.
When the right business partners had to be found, it was clear that the family-owned productions won our hearts. It was here that we found the same spark and passion that we ourselves have for our company. We are therefore also very proud that we still work with the same suppliers who run the business in the same spirit as O'TAY - with heart.
During our journey now, we have, among other things, visited our skilled production. After visiting them again, and once again seeing the unique craftsmanship of a cashmere knit, you gain a really great respect for the clothes - and we really do wish that we could take you straight into the "engine room" so you could get the experience yourself. It really is something very special!
We've had the camera with us everywhere, so we could show you a lot of "behind the scenes" in pictures. That way you can see how your O'TAY items have been created.